I believe in simple ideas that say something meaningful.
This is a selection of work across advertising, design, and social impact, created for local and global brands and organizations.
A therapy tuned into language
Client: Fundación Me Muevo + Fundación Sordos Chilenos
Sign Teraphy · People with rheumatoid arthritis need daily hand exercises to maintain mobility. Sign Therapy turns those movements into sign language lessons, making rehabilitation more meaningful and engaging. Developed with medical specialists and members of the Deaf community.
Cannes Lions 2017 · Bronze · Pharma Lions
Dogs may not talk, but they can sing.
Client: Gobierno de Chile
Adopt a star · Snoop Dogo, Daf Can and Perri Guait turn shelter dogs into unexpected pop icons. A series of films created to bring humor and attention to pet adoption, because every dog deserves a fan. And a home.
Art Direction · 2026
A security camera revealing the most human side of people.
No family secrets · Nothing, absolutely nothing, escapes Ozom’s watchful eye.
Cannes Lions 2019 · Print Industry Craft
These campaigns were created 10 years ago. Unfortunately, they are still relevant today.
Real sketches · Three real police sketches remind us that human visual memory has its limits.
Cannes Lions 2020 · Print Industry Craft
New parents · In war zones, children often become parents before their time. “New Parents” portrays minors forced to take on adult roles and care for younger siblings after losing their families to conflict.
Cannes Lions 2019 · Print Industry Craft
Is winning the only way to be great in sports?
Domestic violence · We associate terrorism with the deaths of innocent people. Yet domestic violence can kill even more children. This campaign exposes a threat that receives far less attention because it happens behind closed doors.
What makes you great
Winning is only one way to be great. Milo celebrates everything sport teaches beyond the scoreboard: trying, falling, helping, respecting others and daring to keep going.
The shortcut to getting rich.
It’s your lucky day · Real videos found online turn everyday lucky breaks into a simple invitation: if luck is on your side, play Loto.
Creative Direction · Copywriting · 2024
Toys · Using the visual language of Hot Wheels, Playmobil and LEGO, we turn luxury possessions into toys for grown-ups. Play Loto.
Creative Direction · Art Direction · 2021
Guain · Wine branding & Storytelling
Guain is a creative studio devoted to wine. Founded with Cristobal Arteaga, we create brands, labels and stories that give each bottle its own identity. Working between Chile and Spain, we combine the wine culture of both countries with a contemporary approach to design and storytelling.
At Guain, we create wines that have something to say.
PAN · Branding + Social Media
PAN is a gathering where creativity drives a multidisciplinary conversation. An event held in Buenos Aires that brings together 20 world-class speakers. I had the pleasure of developing the full branding for the event, along with designing its entire social media presence.
Entre en pánico.
A multi-year collaboration exploring different ways to experience reading.
Reading makes you sexy
Reading can be more seductive than it looks. The campaign turns a familiar reading gesture into a provocative reminder of the attraction of people who read.
Creative Direction · Art Direction · 2026
Little big readers
Kids don’t have to know how to read to become readers. The campaign uses a simple visual contradiction, children holding books upside down, to show how audiobooks can open the world of stories before they learn to read.
Creative Direction · Art Direction · 2023
Misunderstand
Proactive concept for EF International Language Centres
A language mistake can completely change the story. The campaign reimagines famous historical and literary quotes through phonetic misunderstandings, turning iconic moments into something entirely different.
Creative Direction · Art Direction · 2026
Dangerous animals
Proactive concept for WWF
Some of the most dangerous species in our oceans are the ones we create ourselves. The campaign transforms familiar plastic objects into invasive creatures, exposing how everyday consumption threatens marine ecosystems.
Creative Direction · Art Direction · 2025
Let’s work together!
Available for creative direction, art direction, campaign development and selected collaborations.
Madrid · Working worldwide · Remote