Bronce · Cannes Lions 2017 · Pharma · Digital · Web Platforms
Silver · El Ojo de Iberoamérica 2017 · El Ojo Interactivo · Website
Silver · ACHAP 2017 Digital · Website
Silver · ACHAP 2017 Digital · Campaign
Silver · ACHAP 2017 Integrated · Social campaign
Bronze · ACHAP 2017 Digital: Innovation
90.000 people in Chile have rheumatoid arthritis, a chronic condition that hinder their mobility and discourages them from performing their daily excercise therapy.Meanwhule, 500.000 deaf people have another problema that seems to have no cure: over 99% of people in Chile don´t know sign language.But both groups have something in common: the excerises for arthritis and sign language are very similar.
We created an online therapy sessions for rheumatid arthritis and sign language lessons at the same time.