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MAURICIO MUÑOZ

Creative Direction · Art Direction
  • AD WORK
  • DESIGN
  • PERSONAL PROJECTS
  • CV

- Werner Herzog -

The world reveals itself to those who travel on foot

- Werner Herzog - The world reveals itself to those who travel on foot - Werner Herzog - The world reveals itself to those who travel on foot

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mauriciomunoz.work@gmail.com

I spent 15 years working as an Art Director and have now been working as a Creative Director for the past 10 years. Along the way, I’ve picked up over 30 awards including Cannes Lions, Young Creatives Cannes, El Ojo de Iberoamérica, FIAP, Achap, and Effie Awards, and had the chance to work on campaigns for brands like Nasa, Sol Beer, Cupra, Gatorade, Sony, Bayer, Danone, Penguin Books, Getty Images, Häagen-Dazs, Shell, Columbia, Anheuser-Busch, Mars, Domino’s Pizza, Wrigley, Loto, Movistar, Amnesty International, UNICEF, and Save the Children. I’ve worked at agencies like Leo Burnett, BBDO, McCann, Leche, VMLY&R, LatinWorks Austin and New London.

This year, I also launched GUAIN a new agency focused on branding and storytelling for wines, with projects running in both Chile and Spain.

CREATIVE ART DIRECTOR · NEW · www.thisisnewlondon.com · From August 2025

INDEPENDENT CREATIVE DIRECTOR + ART DIRECTOR · From January 2020

CO FOUNDER GUAIN · WINE BRANDING & STORYTELLING · www.somosguain.com

CO FOUNDER NIÑO SANTO · ADVERTISING & DESIGN · www.ninosanto.cl

CREATIVE DIRECTOR · SEAT/CUPRA/SOL BEER · 2021 - 2024 · Paris, France.

ART DIRECTOR · VIRTUA · NFT & METAVERSE · 2020 - 2024 · Paris, France.

CREATIVE DIRECTOR · VMLYR SANTIAGO · 2018 - 2020 · Santiago, Chile.

ART DIRECTOR · NEW LONDON · 2016 - 2017 · London, UK.

FOUNDER LONCO · SOUTH AMERICAN ARTISTS REPRESENTATIVE · 2016 - 2017 · London, UK.

CREATIVE DIRECTOR · LECHE · 2012 - 2015 · Santiago, Chile.

REMOTE ART DIRECTOR · LATINWORKS AUSTIN · 2011 - 2012 · Austin, USA.

ART DIRECTOR · BBDO · 2007 - 2011 · Santiago, Chile.

ART DIRECTOR · LEO BURNETT · 2006 · Santiago, Chile.

ART DIRECTOR · VMLYR · 2003 - 2006 · Santiago, Chile.

ART DIRECTOR · MCCANN · 2002 - 2003 · Santiago, Chile.

 
 

AWARDS

Ojo de Iberoamérica 2021 · Silver · Loto cars

Ojo de Iberoamérica 2021 · Bronze · Loto house

Cannes Lions 2019 · Finalist · Print Industry Craft · Save the children

Cannes Lions 2018 · 3 finalists · Print · Ozom Security Cameras

Cannes Lions 2017 · Bronze · Pharma Lions · Sign Therapy

Cannes Lions 2017 · 3 finalists · Print · Ozom Security Cameras

Cannes Lions 2015 · 2 finalists 2014 · Radio · Yellow Pages

Gran Effie 2015 · Redcompra

Effie 2015, Silver · Redcompra

Effie 2015, Gold · Redcompra

Ojo de Iberoamérica 2014 · Silver · Postal Serpaj Foundation

Ojo de Iberoamérica 2014 · Bronze · Radio Yellow Pages

Achap 2014 · Bronze · Print · Amnesty International

Achap 2014 · Silver · Radio · Yellow Pages

Achap 2014 · Silver · Print · Puma

Effie 2013 · Silver · Redcompra

Effie 2012 · Gold · Redcompra

Effie 2011 · Gold · Redcompra

Effie 2010 · Gold · Sony

Effie 2010 · Gold · Hogar de Cristo

Effie 2009 · Silver · Carozzi

Achap 2008 · Silver · Print · Sony

Achap 2008 · Gold · Best Digital Campaign · Agrosuper

Achap 2008 · Gold · Best Music · Agrosuper

Achap 2008 · Gold · Best use of Media · Agrosuper

Achap 2008 · Silver · Best campaign · Agrosuper

Achap 2007 · Silver · TV campaign · Bayer

Achap 2007 · Silver · Print · Bayer

Achap 2007 · Bronze · Print · Sony

Effie 2007 · Silver · Agrosuper

Effie 2007 · Silver · Hogar de Cristo

Effie 2006 · Silver · Agrosuper

Ojo de Iberoamérica 2006 · Silver · Outdoor · Somela

Effie 2003 · Silver · Teleton Fundation

Young Creatives Cannes 2002 · 1st place

National Press Association 2002 · 1st place