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MAURICIO MUÑOZ

Creative Direction · Art Direction
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- Werner Herzog -

The world reveals itself to those who travel on foot

- Werner Herzog - The world reveals itself to those who travel on foot - Werner Herzog - The world reveals itself to those who travel on foot

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mauriciomunoz.work@gmail.com

Creative Director with 25 years of experience. Currently Creative Art Director at New London.

Over 30 international awards including Cannes Lions, Effie, and El Ojo de Iberoamérica. Worked with brands such as NASA, Sony, Gatorade, Danone, Häagen-Dazs, Cupra, Sony, Shell, Columbia and Amnesty International, across agencies like BBDO, McCann, VMLY&R, Leo Burnett and Latinworks Austin.

Founder of GUAIN, a branding and storytelling studio for the wine industry, with projects in Chile and Spain.

CREATIVE ART DIRECTOR · NEW · www.thisisnewlondon.com · From August 2025

INDEPENDENT CREATIVE DIRECTOR + ART DIRECTOR · From January 2020

CO FOUNDER GUAIN · WINE BRANDING & STORYTELLING · www.somosguain.com

CO FOUNDER NIÑO SANTO · ADVERTISING & DESIGN · www.ninosanto.cl

CREATIVE DIRECTOR · SEAT/CUPRA/SOL BEER · 2021 - 2024 · Paris, France.

ART DIRECTOR · VIRTUA · NFT & METAVERSE · 2020 - 2024 · Paris, France.

CREATIVE DIRECTOR · VMLYR SANTIAGO · 2018 - 2020 · Santiago, Chile.

ART DIRECTOR · NEW LONDON · 2016 - 2017 · London, UK.

FOUNDER LONCO · SOUTH AMERICAN ARTISTS REPRESENTATIVE · 2016 - 2017 · London, UK.

CREATIVE DIRECTOR · LECHE · 2012 - 2015 · Santiago, Chile.

REMOTE ART DIRECTOR · LATINWORKS AUSTIN · 2011 - 2012 · Austin, USA.

ART DIRECTOR · BBDO · 2007 - 2011 · Santiago, Chile.

ART DIRECTOR · LEO BURNETT · 2006 · Santiago, Chile.

ART DIRECTOR · VMLYR · 2003 - 2006 · Santiago, Chile.

ART DIRECTOR · MCCANN · 2002 - 2003 · Santiago, Chile.

 
 

AWARDS

Ojo de Iberoamérica 2021 · Silver · Loto cars

Ojo de Iberoamérica 2021 · Bronze · Loto house

Cannes Lions 2019 · Finalist · Print Industry Craft · Save the children

Cannes Lions 2018 · 3 finalists · Print · Ozom Security Cameras

Cannes Lions 2017 · Bronze · Pharma Lions · Sign Therapy

Cannes Lions 2017 · 3 finalists · Print · Ozom Security Cameras

Cannes Lions 2015 · 2 finalists 2014 · Radio · Yellow Pages

Gran Effie 2015 · Redcompra

Effie 2015, Silver · Redcompra

Effie 2015, Gold · Redcompra

Ojo de Iberoamérica 2014 · Silver · Postal Serpaj Foundation

Ojo de Iberoamérica 2014 · Bronze · Radio Yellow Pages

Achap 2014 · Bronze · Print · Amnesty International

Achap 2014 · Silver · Radio · Yellow Pages

Achap 2014 · Silver · Print · Puma

Effie 2013 · Silver · Redcompra

Effie 2012 · Gold · Redcompra

Effie 2011 · Gold · Redcompra

Effie 2010 · Gold · Sony

Effie 2010 · Gold · Hogar de Cristo

Effie 2009 · Silver · Carozzi

Achap 2008 · Silver · Print · Sony

Achap 2008 · Gold · Best Digital Campaign · Agrosuper

Achap 2008 · Gold · Best Music · Agrosuper

Achap 2008 · Gold · Best use of Media · Agrosuper

Achap 2008 · Silver · Best campaign · Agrosuper

Achap 2007 · Silver · TV campaign · Bayer

Achap 2007 · Silver · Print · Bayer

Achap 2007 · Bronze · Print · Sony

Effie 2007 · Silver · Agrosuper

Effie 2007 · Silver · Hogar de Cristo

Effie 2006 · Silver · Agrosuper

Ojo de Iberoamérica 2006 · Silver · Outdoor · Somela

Effie 2003 · Silver · Teleton Fundation

Young Creatives Cannes 2002 · 1st place

National Press Association 2002 · 1st place