I spent 15 years working as an Art Director and have now been working as a Creative Director for the past 10 years. Along the way, I’ve picked up over 30 awards including Cannes Lions, Young Creatives Cannes, El Ojo de Iberoamérica, FIAP, Achap, and Effie Awards, and had the chance to work on campaigns for brands like Nasa, Sol Beer, Cupra, Gatorade, Sony, Bayer, Danone, Penguin Books, Getty Images, Häagen-Dazs, Shell, Columbia, Anheuser-Busch, Mars, Domino’s Pizza, Wrigley, Loto, Movistar, Amnesty International, UNICEF, and Save the Children. I’ve worked at agencies like Leo Burnett, BBDO, McCann, Leche, VMLY&R, LatinWorks Austin and New London.
This year, I also launched GUAIN a new agency focused on branding and storytelling for wines, with projects running in both Chile and Spain.
CREATIVE ART DIRECTOR · NEW · www.thisisnewlondon.com · From August 2025
INDEPENDENT CREATIVE DIRECTOR + ART DIRECTOR · From January 2020
CO FOUNDER GUAIN · WINE BRANDING & STORYTELLING · www.somosguain.com
CO FOUNDER NIÑO SANTO · ADVERTISING & DESIGN · www.ninosanto.cl
CREATIVE DIRECTOR · SEAT/CUPRA/SOL BEER · 2021 - 2024 · Paris, France.
ART DIRECTOR · VIRTUA · NFT & METAVERSE · 2020 - 2024 · Paris, France.
CREATIVE DIRECTOR · VMLYR SANTIAGO · 2018 - 2020 · Santiago, Chile.
ART DIRECTOR · NEW LONDON · 2016 - 2017 · London, UK.
FOUNDER LONCO · SOUTH AMERICAN ARTISTS REPRESENTATIVE · 2016 - 2017 · London, UK.
CREATIVE DIRECTOR · LECHE · 2012 - 2015 · Santiago, Chile.
REMOTE ART DIRECTOR · LATINWORKS AUSTIN · 2011 - 2012 · Austin, USA.
ART DIRECTOR · BBDO · 2007 - 2011 · Santiago, Chile.
ART DIRECTOR · LEO BURNETT · 2006 · Santiago, Chile.
ART DIRECTOR · VMLYR · 2003 - 2006 · Santiago, Chile.
ART DIRECTOR · MCCANN · 2002 - 2003 · Santiago, Chile.
Ojo de Iberoamérica 2021 · Silver · Loto cars
Ojo de Iberoamérica 2021 · Bronze · Loto house
Cannes Lions 2019 · Finalist · Print Industry Craft · Save the children
Cannes Lions 2018 · 3 finalists · Print · Ozom Security Cameras
Cannes Lions 2017 · Bronze · Pharma Lions · Sign Therapy
Cannes Lions 2017 · 3 finalists · Print · Ozom Security Cameras
Cannes Lions 2015 · 2 finalists 2014 · Radio · Yellow Pages
Gran Effie 2015 · Redcompra
Effie 2015, Silver · Redcompra
Effie 2015, Gold · Redcompra
Ojo de Iberoamérica 2014 · Silver · Postal Serpaj Foundation
Ojo de Iberoamérica 2014 · Bronze · Radio Yellow Pages
Achap 2014 · Bronze · Print · Amnesty International
Achap 2014 · Silver · Radio · Yellow Pages
Achap 2014 · Silver · Print · Puma
Effie 2013 · Silver · Redcompra
Effie 2012 · Gold · Redcompra
Effie 2011 · Gold · Redcompra
Effie 2010 · Gold · Sony
Effie 2010 · Gold · Hogar de Cristo
Effie 2009 · Silver · Carozzi
Achap 2008 · Silver · Print · Sony
Achap 2008 · Gold · Best Digital Campaign · Agrosuper
Achap 2008 · Gold · Best Music · Agrosuper
Achap 2008 · Gold · Best use of Media · Agrosuper
Achap 2008 · Silver · Best campaign · Agrosuper
Achap 2007 · Silver · TV campaign · Bayer
Achap 2007 · Silver · Print · Bayer
Achap 2007 · Bronze · Print · Sony
Effie 2007 · Silver · Agrosuper
Effie 2007 · Silver · Hogar de Cristo
Effie 2006 · Silver · Agrosuper
Ojo de Iberoamérica 2006 · Silver · Outdoor · Somela
Effie 2003 · Silver · Teleton Fundation
Young Creatives Cannes 2002 · 1st place
National Press Association 2002 · 1st place