MAURICIO MUÑOZ
Creative Direction · Art Direction
Every work should have at least ten meanings
- WALTER DE MARÍA -
Every work should have at least ten meanings
- WALTER DE MARÍA -
Every work should have at least ten meanings - WALTER DE MARÍA - Every work should have at least ten meanings - WALTER DE MARÍA -
GUAIN AGENCY · WINE BRANDING & STORYTELLING
This year marks the beginning of a new chapter with the launch of Guain, a creative agency born from a deep passion for wine, design, and storytelling. We focus on building meaningful wine brands through identity, narrative, and visual experience. Whether it’s a bold new label, a rebrand for a classic vineyard, or crafting the story behind a bottle, our work blends strategy and creativity with cultural insight and craftsmanship. Based between Chile and Spain, Guain connects the rich wine traditions of both regions with a fresh, contemporary voice. At Guain, we create wines that have something to say.
Branding PAN
PAN is a gathering where creativity drives a multidisciplinary conversation. An event held in Buenos Aires that brings together 20 world-class speakers. I had the pleasure of developing the full branding for the event, along with designing its entire social media presence. Entre en pánico.
BRANDING ASCENDENT
When you come across a project with vision, authenticity, and a solid product, collaboration flows naturally. That was the case with Ascendent—a brand that blends roots and ambition. I contributed from the naming and visual identity to the development of brand concepts and campaigns. Ascendent doesn’t just dream big; it builds with purpose, elevates streetwear, and is making its mark in the Chilean market.
packaging PORONGO
Porongo set itself apart with a bold, minimalist design, using memorable colors like its iconic pink packaging to catch attention. The brand aimed for simplicity in its communication while emphasizing its organic and sustainable production. I was involved from the beginning, helping to create a visual identity that resonates with consumers and stands out in a market dominated by traditional brands.
logo WASHINGTON COMPOL
Washington COMPOL is known for its dynamic, accessible content on political communication, but it's now undergoing a brand refresh. I was asked to create a proposal to revamp the brand's identity, including a new logo and a more modern look and feel for its magazine covers. The project also involves suggesting a vibrant, contemporary color palette and a cohesive layout for social media platforms that maintains the magazine’s professional tone while appealing to a broader, younger audience
MOVIE POSTERs
My passion for cinema led me to explore design work for films in Chile, with Violeta standing out as a particularly significant project. This film carries immense cultural weight as it portrays the life of Violeta Parra, one of the most influential artists in South America over the last 100 years. Additionally, I’ve made a small contribution to two independent film projects with Chilean directors, which has enriched my creative experience in national cinema. Though modest, these contributions have allowed me to visually support the growth of Chilean cinematography.